Project in EIM: Project in Entrepreneurship and Innovation Management (Prof. Bock)

In the 'Project in Entrepreneurship/Innovation Management' course, students work on an applied entrepreneurship project based on real-world challenges set by external partners. These partners provide practical input in the form of technologies, ideas or problem settings, which form the basis for developing entrepreneurial opportunities. The course's main objective is to transform an initial idea or technological input into a coherent and viable business model. To this end, students work in teams, applying established entrepreneurship methods and tools such as Design Thinking, scenario and sensitivity analyses, and the Business Model Canvas. These methods are taught via a blended learning approach. Students are supported throughout with a comprehensive e-learning offering that provides theoretical foundations, training in methods and practical guidance on entrepreneurial methods and tools. These online elements are complemented by interactive workshops and feedback formats. The course concludes with a final presentation, during which student teams present and discuss their developed business models to the course participants and challenge partners.