Questionnaire Design

Briefly speaking, the quality of survey answers provided by respondents can only be as good as the questions being asked. Thus, an effective questionnaire is a key component of a survey contributing to overall data quality. In addition to an overview of theoretical principles underlying questionnaire design, this course particularly aims at providing evidence-based practical advice on how to design good survey questions and questionnaires. Based on field-experimental studies evaluating various aspects of questionnaire design participants will acquire state of the art knowledge concerning questionnaire design.