Entrepreneurial Strategy & Management

In the course „Entrepreneurial Strategy & Management” important aspects of the entrepreneurial process and of establishing an entrepreneurial company are covered. Special focus, among others, is the commercialization of opportunities, the design and implementation of business models, and the development of innovation strategies. Students get an overview on entrepreneurial methods (design thinking, scrum, rapid prototyping) and strategy tools (strategy process, firm resources and capabilities, competitive advantage). Further, the successful definition and analysis of a target group and financial modeling are core topics. Content is in part discussed via case studies and insights from practitioners give valuable grounds for discussions.